The Rough Studios aesthetic is about mixing styles altogether, daring to be different but also loving details and feeling comfy in the clothes. It’s all about that international girl, from Los Angeles to New York, Amsterdam and of course, Paris.
Initially known for creating colourful pillows and rugs, Rough Studios expanded it’s range in 2015 to include women’s fashion and handbags.
We chatted with Els Veerman, Rough Studio’s Creative Director, about her journey so far, and what’s next for the brand.
Effortless style is what we’re all about this summer and no one does it better than our friends at C&M! C&M launched back in 2012 in response to how women dress for the Australian lifestyle – easy, luxe and leisurely. Their simple and well-structured designs allow the wearer to shine through, which is one of the reasons why C&M is always a big sell out at Superette!
In collaboration with the talented design house, we’ve come up with a 3 Superette exclusives that you definitely don’t want to miss out on! … Superette x C&M
We can’t quite believe it but it’s already time to celebrate what an awesome year it’s been at Superette! Last weekend we celebrated in style at our ’18 Christmas party and we’re inviting you on an exclusive all-access tour of our epic night!
That’s right, Superette Outlet is back baby and better than ever! We’ve opened up a new retail space in central Auckland to showcase our epic range of discounted brands. Women’s, men’s, kid’s and homeware – Outlet has it all!
For thrills and frills, our latest Superette arrivals are our most epic yet! Think vacays, private jets and Palm Springs, that’s what our new season is all about. We’re always into a little touch of prints to mix into our street style and our latest drop has it all!
Check out these must-have styles your summer wardrobe will thank you for!
Renowned for their signature denim pieces and deliberate unfussy style Ksubi is undeniably one of the most coveted Australian fashion labels in the world. Having built a significant presence and cult following globally, the brand has been seen on every A-list celebrity with that extra bit of attitude. From A$AP Rocky to Kylie Jenner, The Weekend and Gigi Hadid, their denim is sure to be worn with a badass attitude. … Ksubi Update ++
At Superette we know that an amazing pair of jeans (or 5) is a staple in every woman’s wardrobe. We also know that finding the perfect pair can be somewhat of a time-consuming nightmare. Well – that was until GRLFRND Denim arrived. … Style File – GRLFRND Denim
After a crazy few weeks at Superette HQ our much anticipated ‘No Vacancy’ fashion show finally arrived – and it was well worth the wait! With over 600 guests, 24 models and 25 featured brands, No Vacancy was an epic success, and we’ve got all the details on what went down on the night if you weren’t able to join us (or if you’ve been MIA from Instagram this past week). … Superette x NZFW’18 – No Vacancy