Introducing Double Rainbouu

We’re so stoked to announce that epic Aussie label Double Rainbouu has arrived at Superette just in time for summer! Created for ‘beach babes and pool punks,’ Double Rainbouu ...
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Superette x Hey Tiger 'One For Me One For You'

Hey Tiger is probably one of the most exciting brands to launch at Superette! They’re all about that delish bite of vegan chocolate goodness!
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Superette x C&M

Effortless style is what we’re all about this summer and no one does it better than our friends at C&M! C&M launched back in 2012 in response to how women dress for the ...
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Superette Beach Club - Staff Christmas Party '18

We can’t quite believe it but it’s already time to celebrate what an awesome year it’s been at Superette! Last weekend we celebrated in style at our '18 Christmas party and ...
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Superette Outlet

That’s right, Superette Outlet is back baby and better than ever! We've opened up a new retail space in central Auckland to showcase our epic range of discounted brands. ...
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Party Season Prep

A jam-packed social calendar and the need for endless show stopping outfits? Yep, party season has well and truely arrived! We've highlighted the most epic pieces to ensure ...
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Superette Resort

We recently shot our 4th and final Superette campaign of 2018 – Superette Resort. Our epic models, Cedric and Anna, killed it in our in-house studio, set up with a coloured ...
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Introducing Your New Summer Obsession: HUNZA G

The summer uniform of all our favourite celebrities has arrived, and we couldn’t be more excited to welcome swimwear brand Hunza G to the Superette fam!
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Superette Gift Guide 2018: One For Me, One For You

With everyone’s favourite holiday just around the corner, we know that means the stress of buying the perfect pressies for your nearest and dearest (and avoiding treating ...
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Say Hola to Wouf!

Celebrating the creative youth and vivid imagination, we introduce our latest arrival, all the way from Spain, Wouf! Inspired by tropical nights, botanic hideouts, urban ...
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The Superette Styles Your Wardrobe Needs Now

For thrills and frills, our latest Superette arrivals are our most epic yet! Think vacays, private jets and Palm Springs, that’s what our new season is all about. We’re always ...
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Menswear Summer Styling Series - #2 Supplier’s Picks

Following on from our Menswear Styling Series #1, where we chatted with the Superette fam, this time around we caught up with a few of our epic suppliers to talk summer fashion.
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