At Superette we know that an amazing pair of jeans (or 5) is a staple in every woman’s wardrobe. We also know that finding the perfect pair can be somewhat of a time-consuming nightmare. Well – that was until GRLFRND Denim arrived. … Style File – GRLFRND Denim
After a crazy few weeks at Superette HQ our much anticipated ‘No Vacancy’ fashion show finally arrived – and it was well worth the wait! With over 600 guests, 24 models and 25 featured brands, No Vacancy was an epic success, and we’ve got all the details on what went down on the night if you weren’t able to join us (or if you’ve been MIA from Instagram this past week). … Superette x NZFW’18 – No Vacancy
With Father’s Day just around the corner we took 5 minutes to catch up with some of the Dopest Dads around. First on our list was Bryce Alton – the Distributor / CEO of Nudie Jeans Co Australasia and father of two — Wolfie (5) and River (2). We last spoke with Bryce back in 2016 so we got the inside scoop on what’s changed since then and what he loves the most about being a Dad.
Launching today in-store and online is Superette’s latest collaboration with Australian brand Bassike. The Bassike philosophy centres around high-end design & construction, making their pieces the perfect balance of timeless style and premium quality. This combined with an epic Superette touch and boom – your latest must-have collection has arrived! … Superette X Bassike
Today we kick-started our Superette Winter Sale, and with some amazing steals from epic brands like Zimmerman, Alice Mccall, Zanerobe and Nudie, these pieces are definitely here for a good time and not a long time. … Winter Sale – Here For A Good Time Not A Long Time
Singer, model and fashion designer extraordinaire, Anine Bing has nurtured her brand from a simple blog into a style empire. Adored by the likes of Kendall Jenner, Gigi Hadid, and Rosie Huntington-Whiteley, Anine’s understated aesthetic instantly struck a chord with Hollywood’s A-list. Not limited to the U.S (or celebrities), the Danish-born mother of two has flourished internationally with over 300 stockists from around the globe. We caught up with Anine to discuss how she balances motherhood while being the epitome of a ‘Girl Boss’, and what advice she has to offer those who also want to achieve it all…
A luxury loungewear label from the relaxation nation, Champtaloup perfectly embody comfort and creativity with their fresh perspective on ‘underwear’. A recent addition to the Superette family, we took a few moments to catch up with Harry Champtaloup, director and founder of the brand.