72 HOURS IN PARIS

Ah, Paris. Full of amazing architecture, incredible food and some of the stylish people on the planet, it’s easy to see why this romantic mecca is loved by many. We’ve created ...
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Moët Ice Tennis Lunch ft. Superette New Season Preview

This summer we teamed up with Moët & Chandon and the ASB Classic to bring you a spot of tennis with a poolside showcase of our new season collection at the Moët Ice Tennis ...
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Introducing Double Rainbouu

We’re so stoked to announce that epic Aussie label Double Rainbouu has arrived at Superette just in time for summer! Created for ‘beach babes and pool punks,’ Double Rainbouu ...
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Superette x Hey Tiger 'One For Me One For You'

Hey Tiger is probably one of the most exciting brands to launch at Superette! They’re all about that delish bite of vegan chocolate goodness!
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Superette x C&M

Effortless style is what we’re all about this summer and no one does it better than our friends at C&M! C&M launched back in 2012 in response to how women dress for the ...
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Superette Beach Club - Staff Christmas Party '18

We can’t quite believe it but it’s already time to celebrate what an awesome year it’s been at Superette! Last weekend we celebrated in style at our '18 Christmas party and ...
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Superette Outlet

That’s right, Superette Outlet is back baby and better than ever! We've opened up a new retail space in central Auckland to showcase our epic range of discounted brands. ...
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FRAME x FRAME WITH RICKIE DEE

Ever wondered what goes on in the life of our very own Rickie Dee? We sat down with her to discuss some of her favourite things, places and spaces and found out how technology ...
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Party Season Prep

A jam-packed social calendar and the need for endless show stopping outfits? Yep, party season has well and truely arrived! We've highlighted the most epic pieces to ensure ...
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Superette Resort

We recently shot our 4th and final Superette campaign of 2018 – Superette Resort. Our epic models, Cedric and Anna, killed it in our in-house studio, set up with a coloured ...
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Introducing Your New Summer Obsession: HUNZA G

The summer uniform of all our favourite celebrities has arrived, and we couldn’t be more excited to welcome swimwear brand Hunza G to the Superette fam!
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Superette Gift Guide 2018: One For Me, One For You

With everyone’s favourite holiday just around the corner, we know that means the stress of buying the perfect pressies for your nearest and dearest (and avoiding treating ...
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