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Men’s Fashion

Men's Fashion

Get Outdoors

February 25, 2021February 25, 2021

Driven by the rise of streetwear and the adoption of outdoor brands by the fashion set, we’re taking trek inspired clothes into the city with shapes, layers, and performance wear ready for a world that’s always on call.

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Meet the Maker

Meet Golden Goose

February 9, 2021February 9, 2021

Meet Golden Goose, the newest member of our Superette International family. Established in 2000 in Venice, Italy, Golden Goose has taken the world by storm with its unique aesthetic, effortless attitude and strong Italian heritage.

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Behind the Scenes

Everybody Eats x Superette

February 3, 2021February 3, 2021

Last Christmas, Superette decided to team up with Everybody Eats for a gift wrapping initiative designed to give back. Throughout November and December we took donations for Everybody Eats and in exchange we took care of all your gift wrapping needs! We are beyond stoked...

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Home & Lifestyle

Superette Christmas Party ’20

December 3, 2020December 17, 2020

Sunday night called for a doozy of a dinner party to celebrate the year that’s been. We had an incredible night chatting, eating, and dancing away with our amazing Auckland …

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Kids

Superette Dope Dads: Jono Alder of Bassike

September 11, 2020

With Father’s Day just around the corner we took 5 minutes to catch up with some of the Dopest Dads around. Meet Jono Adler –National & International Wholesale Manager of …

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Kids

Superette Dope Dads: Will Sked of Status Anxiety

August 22, 2020

With Father’s Day just around the corner we took 5 minutes to catch up with some of the Dopest Dads around. First on our list was Will Sked – the founder of Status Anxiety and …

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Meet the Maker

Meet the Maker: Nudie Jeans

August 14, 2020December 11, 2020

Founded in Sweden, Nudie Jeans has been delivering sustainable denim since 2001. We spoke to Nudie’s CEO of Australasia and long-time friend of Superette, Bryce Alton about his …

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Men's Fashion

Mona May Rewrote ‘90s Fashion. 25 Years Later, We’re Still Wearing Her Clothes

July 20, 2020

The ‘Clueless’ costume designer on the film’s enduring influence and how she feels about those reboot rumors.

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Men's Fashion

How The North Face Took Over ‘90s New York

May 28, 2020

The North Face has been making jackets for over half a century. But it was in the 1990s when the brand’s jackets created its hardcore following in New York City…

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Men's Fashion

Why Michael Jordan is our new favourite ’90s style icon

May 21, 2020

It’s all about ‘the Michael Jordan effect.’

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