We’re so stoked to announce that epic Aussie label Double Rainbouu has arrived at Superette just in time for summer! Created for ‘beach babes and pool punks,’ Double Rainbouu puts a fun and fresh twist on the cult classic Hawaiian shirt. … Introducing Double Rainbouu
We can’t quite believe it but it’s already time to celebrate what an awesome year it’s been at Superette! Last weekend we celebrated in style at our ’18 Christmas party and we’re inviting you on an exclusive all-access tour of our epic night!
That’s right, Superette Outlet is back baby and better than ever! We’ve opened up a new retail space in central Auckland to showcase our epic range of discounted brands. Women’s, men’s, kid’s and homeware – Outlet has it all!
We recently shot our 4th and final Superette campaign of 2018 – Superette Resort. Our epic models, Cedric and Anna, killed it in our in-house studio, set up with a coloured backdrop for that extra pop of summery goodness. This latest Superette drop consists of tropical prints, vibrant colours and relaxed fabrics – perfect freshness for your summer wardrobe!
… Superette Resort
With everyone’s favourite holiday just around the corner, we know that means the stress of buying the perfect pressies for your nearest and dearest (and avoiding treating yourself) is also creeping up. So, we decided to make everyone’s Christmas 2018 shopping an absolute breeze! Introducing the Superette Gift Guide: One For Me, One For You.
… Superette Gift Guide 2018: One For Me, One For You
Following on from our Menswear Styling Series #1, where we chatted with the Superette fam, this time around we caught up with a few of our epic suppliers to talk summer fashion.
We got the inside scoop on what Jono, Chris and Aaron will be rocking this summer and how their style stays fresh as the temperature heats up.
Renowned for their signature denim pieces and deliberate unfussy style Ksubi is undeniably one of the most coveted Australian fashion labels in the world. Having built a significant presence and cult following globally, the brand has been seen on every A-list celebrity with that extra bit of attitude. From A$AP Rocky to Kylie Jenner, The Weekend and Gigi Hadid, their denim is sure to be worn with a badass attitude. … Ksubi Update ++
With summer fast approaching and the temperature rising, you’re probably already wondering how to dress next season and keep looking sharp.
Unlike the other seasons where you can play around with layers, summer tends to focus on a less is more approach. You want to dress well, but you also want to stay comfortable. So, what’s a dude to do?
Well, we’ve got your summer styling tips covered! We chatted with some of the Superette fam, Jeremy, Devin and Jason, to find out their top picks for the summer season ahead and their tips for staying sharp as the temperature rises. … Menswear Summer Styling Series – # 1 Superette Staff Picks
After a crazy few weeks at Superette HQ our much anticipated ‘No Vacancy’ fashion show finally arrived – and it was well worth the wait! With over 600 guests, 24 models and 25 featured brands, No Vacancy was an epic success, and we’ve got all the details on what went down on the night if you weren’t able to join us (or if you’ve been MIA from Instagram this past week).
… Superette x NZFW’18 – No Vacancy
Father’s Day is almost here so we thought it was the perfect opportunity to catch up with another Dope Dad. We chatted with Jordan Kahu, Brisbane Broncos player and father of the adorable Jayla and Jude, to find out what it means to be a dad in 2018.