Superette Resort

We recently shot our 4th and final Superette campaign of 2018 – Superette Resort. Our epic models, Cedric and Anna, killed it in our in-house studio, set up with a coloured backdrop for that extra pop of summery goodness. This latest Superette drop consists of tropical prints, vibrant colours and relaxed fabrics – perfect freshness for your summer wardrobe!
Superette Resort

Superette Gift Guide 2018: One For Me, One For You

With everyone’s favourite holiday just around the corner, we know that means the stress of buying the perfect pressies for your nearest and dearest (and avoiding treating yourself) is also creeping up. So, we decided to make everyone’s Christmas 2018 shopping an absolute breeze! Introducing the Superette Gift Guide: One For Me, One For You.
Superette Gift Guide 2018: One For Me, One For You

Ksubi Update ++

Renowned for their signature denim pieces and deliberate unfussy style Ksubi is undeniably one of the most coveted Australian fashion labels in the world. Having built a significant presence and cult following globally, the brand has been seen on every A-list celebrity with that extra bit of attitude. From A$AP Rocky to Kylie Jenner, The Weekend and Gigi Hadid, their denim is sure to be worn with a badass attitude. Ksubi Update ++

Menswear Summer Styling Series – # 1 Superette Staff Picks

With summer fast approaching and the temperature rising, you’re probably already wondering how to dress next season and keep looking sharp.

Unlike the other seasons where you can play around with layers, summer tends to focus on a less is more approach. You want to dress well, but you also want to stay comfortable. So, what’s a dude to do?

Well, we’ve got your summer styling tips covered! We chatted with some of the Superette fam, Jeremy, Devin and Jason, to find out their top picks for the summer season ahead and their tips for staying sharp as the temperature rises. Menswear Summer Styling Series – # 1 Superette Staff Picks

Superette x NZFW’18 – No Vacancy

After a crazy few weeks at Superette HQ our much anticipated ‘No Vacancy’ fashion show finally arrived – and it was well worth the wait! With over 600 guests, 24 models and 25 featured brands, No Vacancy was an epic success, and we’ve got all the details on what went down on the night if you weren’t able to join us (or if you’ve been MIA from Instagram this past week).
Superette x NZFW’18 – No Vacancy

Superette Dope Dads #1 – Bryce Alton

With Father’s Day just around the corner we took 5 minutes to catch up with some of the Dopest Dads around. First on our list was Bryce Alton – the Distributor / CEO of Nudie Jeans Co Australasia and father of two — Wolfie (5) and River (2). We last spoke with Bryce back in 2016 so we got the inside scoop on what’s changed since then and what he loves the most about being a Dad.

Superette Dope Dads #1 – Bryce Alton