Launched in Melbourne in 2012, Kip&Co was founded by sisters Kate Heppell and Hayley Pannekoecke and best buddy Alex McCabe. What started as a bright, colourful bedding brand, …
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Meet the Maker
Meet the Maker: Bassike
In 2006 Deborah Sams & Mary Lou Ryan founded Bassike in their hometown of Sydney Australia. 14 years on and the Bassike philosophy continues to centre on high-quality design & …
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Meet the Maker: Nudie Jeans
Founded in Sweden, Nudie Jeans has been delivering sustainable denim since 2001. We spoke to Nudie’s CEO of Australasia and long-time friend of Superette, Bryce Alton about his …
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Meet the Maker: Justine Clenquet
At the mere age of eighteen, Justine Clenquet created her eponym brand that’s an all-French affair. We chatted to Justine about how she started, what keeps her inspired and …
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Meet the Maker: Lucy Folk
Lucy Folk originally studied gold and silversmithing in Melbourne before launching her eponymous label in 2007. Over the past 13 years Lucy has slowly but surely built her …
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Meet the Maker: Els Veerman of Rough Studios
The Rough Studios aesthetic is about mixing styles altogether, daring to be different but also loving details and feeling comfy in the clothes. It’s all about that …
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Meet the Maker: Carla Oates of The Beauty Chef
Founded on the philosophy that ‘beauty begins in the belly’, we chatted to the Carla Oates about the story of The Beauty Chef, creative process and everyday essentials with …
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Meet the Maker: Manning Cartell
Founded in 2005, Manning Cartell brings a compilation of effortlessly modern and sophisticated pieces to our everyday wardrobes. The Manning sisters Cheryl, Vanessa and …
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Rickie Dee on starting Superette, her day to day life and ultimate beauty routine…
Our co-founder & director Rickie Dee started Superette with her business partner James at just 21. “We were both working in jobs that we just didn’t love, the passion for what …
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Meet the Maker: Charlotte Hicks of ESSE Studios
Following stints at Zimmermann and Sass & Bide, Charlotte Hicks set out on her mission to create ESSE Studios, a considered and conscious approach to the fashion industry. …
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