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Meet the Maker

Fashion

Celebrating International Women’s Day with Pip Edwards.

March 8, 2022May 17, 2022

This International Womens Day we’re putting the spotlight on P.E. Nation’s, Pip Edwards. The hard-working woman who transformed the sportswear game.

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Fashion

Meet the Maker: Aaron Styles of Just Another Fisherman

February 3, 2022May 17, 2022

Bridging the gap between comfortable outdoors attire and classic streetwear, Just Another Fisherman offers effortless essentials for every guy. Founder Aaron Styles shared the Just Another Fisherman story, creative process and his wardrobe essentials with Superette.

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Beauty

Meet the Maker: Anna Lahey of VIDA GLOW

November 3, 2021November 5, 2021

Introducing a new wellness brand to Superette, VIDA GLOW. We caught up with VIDAGLOW’S very own founder, Anna Lahey, to chat through how VIDA GLOW came about, what inspires her products, her philosophy, her style and so much more.

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Meet the Maker

Meet the Makers: Bob and Ben of Mctavish

October 29, 2021October 29, 2021

Created by surfboard shaping icon Bob McTavish in 1962, Mctavish is a surfing lifestyle brand born out of Byron Bay, Australia. Today, alongside son Ben, they draw on almost a century of shared design experience to handcraft a unique range of surfboards, and an apparel range inspired by the joy and ritual of a surfing life.

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Meet the Maker

Introducing Róhe

October 1, 2021October 6, 2021

Previously known as Les Coyotes de Paris, as the world changed rapidly Marieke and Maickel strongly felt this was the right time to introduce a new name and showcase their vision in mens & womenswear.

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Home & Lifestyle

Meet the Maker: Shelley Tzeegankoff of Porter Jewellery

June 4, 2021June 4, 2021

Discover all new Porter Jewellery, inspired by traditional heirloom pieces. Drawing from generations before her time, designer Shelley Tzeegankoff reinvents classic design with a modern twist.

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Meet the Maker

5 Minutes with Samsøe & Samsøe’s Gitte Wetter

May 12, 2021May 12, 2021

Gitte Wetter, Head of Menswear at Samsøe & Samsøe chats to Superette about the brand’s story, style and her hidden gems in Copenhagen…

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ST. ROSE founder Belinda Smith
Beauty

Meet the Maker: Belinda Smith of St. Rose

May 11, 2021May 11, 2021

Belinda Smith is the incredibly talented founder behind one of our favourite fragrance brands ST. ROSE. Belinda shares the creative process, her all-time favourite scent and a few of her ST. ROSE secrets with Superette…

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Home & Lifestyle

Meet the Maker: Roxy Jacenko of XRJ Celebrations

April 21, 2021July 7, 2021

Thanks to COVID-19, PR powerhouse Roxy Jacenko found herself with a bit too much time on my hands. Not one to sit around, XRJ Celebrations was born, setting out to create fabulous additions to any celebration table or home that makes you go WOW. We chat with Roxy about her creative process, what keeps her inspired, and her go-to spots in Sydney.

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Meet the Maker

Meet the Maker: Araminta James

February 25, 2021February 25, 2021

After 15 years working with major brands, Georgie Browne set out to create her own label inspired by the quintessential sun drenched Australian beach lifestyle. Georgie shares the Araminta James story, her creative process and the inspiration behind our brand new collaboration…

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