This International Womens Day we’re putting the spotlight on P.E. Nation’s, Pip Edwards. The hard-working woman who transformed the sportswear game.
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Meet the Maker
Meet the Maker: Aaron Styles of Just Another Fisherman
Bridging the gap between comfortable outdoors attire and classic streetwear, Just Another Fisherman offers effortless essentials for every guy. Founder Aaron Styles shared the Just Another Fisherman story, creative process and his wardrobe essentials with Superette.
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Meet the Maker: Anna Lahey of VIDA GLOW
Introducing a new wellness brand to Superette, VIDA GLOW. We caught up with VIDAGLOW’S very own founder, Anna Lahey, to chat through how VIDA GLOW came about, what inspires her products, her philosophy, her style and so much more.
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Meet the Makers: Bob and Ben of Mctavish
Created by surfboard shaping icon Bob McTavish in 1962, Mctavish is a surfing lifestyle brand born out of Byron Bay, Australia. Today, alongside son Ben, they draw on almost a century of shared design experience to handcraft a unique range of surfboards, and an apparel range inspired by the joy and ritual of a surfing life.
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Introducing Róhe
Previously known as Les Coyotes de Paris, as the world changed rapidly Marieke and Maickel strongly felt this was the right time to introduce a new name and showcase their vision in mens & womenswear.
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Meet the Maker: Shelley Tzeegankoff of Porter Jewellery
Discover all new Porter Jewellery, inspired by traditional heirloom pieces. Drawing from generations before her time, designer Shelley Tzeegankoff reinvents classic design with a modern twist.
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5 Minutes with Samsøe & Samsøe’s Gitte Wetter
Gitte Wetter, Head of Menswear at Samsøe & Samsøe chats to Superette about the brand’s story, style and her hidden gems in Copenhagen…
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Meet the Maker: Belinda Smith of St. Rose
Belinda Smith is the incredibly talented founder behind one of our favourite fragrance brands ST. ROSE. Belinda shares the creative process, her all-time favourite scent and a few of her ST. ROSE secrets with Superette…
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Meet the Maker: Roxy Jacenko of XRJ Celebrations
Thanks to COVID-19, PR powerhouse Roxy Jacenko found herself with a bit too much time on my hands. Not one to sit around, XRJ Celebrations was born, setting out to create fabulous additions to any celebration table or home that makes you go WOW. We chat with Roxy about her creative process, what keeps her inspired, and her go-to spots in Sydney.
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Meet the Maker: Araminta James
After 15 years working with major brands, Georgie Browne set out to create her own label inspired by the quintessential sun drenched Australian beach lifestyle. Georgie shares the Araminta James story, her creative process and the inspiration behind our brand new collaboration…
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