Introducing Maison Kitsune

Words by Maison Kitsune

Simple and classic, Maison Kitsune is influenced by its Japanese meets French heritage to create timeless pieces.

The History.

Created in 2002 by Gildas Loaëc and Masaya Kuroki, Maison Kitsuné offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and coffee shops (Café Kitsuné). Over the last sixteen years, the multi-faceted Paris-meets-Tokyo brand has consistently grown and increased its international influence organically, building a loyal fan base all over the world.

The Fox.

“Maison” is the French word for “house, and “Kitsuné” is the Japanese word for “fox”, a symbol of versatility. Legend has it, the fox possesses the power to change its appearance, just like Maison Kitsuné knows how to adapt its repertoire according to inspiration.

Since the brand’s inception, this mythical animal has been Maison Kitsuné’s signature logo, fluidly working its way in, here and there – and of course, shifting faces along the way. The blue-white-red colorway is the fox’s most famous uniform, as it captures the very essence of the Maison Kitsuné Parisien lifestyle.

The Design.

Season after season, Maison Kitsuné showcases its contemporary vision of fashion influenced by Paris and Tokyo. The Maison Kitsuné man and woman resonate with this perfect balance between comfort and simplicity, laid-back cool and au courant sophistication. While the “classics” are constantly reinvented, giving the collections a sense of timelessness, the daring and playful mix of colours, prints and fabrics anchor them firmly in the Zeitgeist. With a passion for quality, all things beautiful and a keen eye for detail and finish, Maison Kitsuné has a unique savoir-faire.

Maison Kitsuné Parisien collection redefines the modern Parisian’s silhouette for both men and women. Offering a city chic and laid-back wardrobe for the everyday, the assortment consists of elevated staples in timeless colors adorned with the brand’s signature tricolor fox logo and printed with French slogans such as Parisien and Parisienne, amongst others.

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