Introducing Golden Goose

Words by Golden Goose

The Brand.

Golden Goose started their journey as a dream.

A dream that head off from Venice and went far as the skate parks of Los Angeles.

Golden Goose was the answer to their need to tell stories and share their experiences. Inspired from places all around the world, they collected memories and ideas and turned them into their idea of style.

This is why craft and manual touches are crucial for us.

This is why our Italian heritage is and will always be at the core of the brand.

Golden Goose have a firm will to preserve traditional craft, making it of the moment, channeling the warmth of the artisanal hand through perfect imperfections.

The Story.

Golden Goose is a journey of love which began in Venice in 2000 inspired by the creative spirit of Francesca Rinaldo and Alessandro Gallo: a couple of young designers, outsiders with respect to the fashion world.

The intention that has always driven Golden Goose has been to stand out with an innovative, artisanal product, an unconventional communications strategy and a selective positioning in locations that share the brand’s philosophy.

Golden Goose defines itself as a lifestyle brand because every day it incorporates its values and culture into the products it makes. Every sneaker created, every store opened, every action reflects Golden’s values: Familiality, Positivity, Respect, Quality, and Success.

Their family is ignited by energy, positivity, and shared values. They let each individual’s creativity flows, they put their trust in each other and in their dreams. Everybody can be a part of this: being Golden means sharing these ideals and making them your own. This is who they are and what they represent: a patchwork of stories, memories, and experiences that bring us together.

The Golden Manifesto.

Golden Goose is a journey of love. They strive for uniqueness, which for them is synonymous with authenticity.

This is why craft and manual touches are crucial for them. This is why their Italian heritage is and will always be at the core of the brand.

They have a firm will to preserve traditional craft, making it of the moment, channeling the warmth of the artisanal hand through perfect imperfections. The way they treat surfaces is their signature.

They like things that are lived in, distressed, touched with life.

In their family, they want everything to be as non-perfect as possible. Life is not perfect. They inject life into what they do.

The Code of Ethics.

“We Take Care of Everyone.
We like Smiling, We Look for Solutions,
We Help Each Other, We are Supportive,
We Build, We Take Responsibility.
We Listen, We Integrate Diversity,
We Enable, We Empower, We Promote.
We are Devoted To Detail With Passion,
Commitment and Accuracy.
We Include, We Learn, We Support
With Ethic, We Measure, We Reward.”

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