Streetwear is dominating the fashion world, making a presence in the exclusive luxury fashion market. A streetwear fashion community that’s a little more under the radar.
These brands are less commonly known than your classic high end luxury brands such as Louis Vuitton and Gucci. Often designed as streetwear and casual clothing, hype brands make a name for themselves with their discrete popularity.
Style icons and celebs such as Kanye West, and Justin Bieber are rocking the brands and trends on the daily, making these products and brands all the more sought after.
Nike All Conditions Gear is something everyone needs a handle on. Materials that survive various environments while still blending in for everyday wear – it’s sturdy, easy to throw on, and blends in with staples you already own. Although this brand is intended for outdoor environments, the brand has made a name for itself on the streets as a brand worth the hype.
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Carhartt, the iconic American brand that’s becoming one of the most sought after Menswear brands at Superette. Originally created as workwear, this iconic label has made a name for itself in the hype community. Known for their heavy-duty garments, Carhartt is a brand that has been a part of our Superette family for a while. And it’s not going anywhere.
The North Face
The North Face takes exploration to the outer limits with its line of high-performance apparel. With all design boundaries pushed, North Face draws its inspiration from a global movement of exploration and the outdoors. Its innovative outerwear collection is for free-spirited athletes and for those pushing their limits outdoors.
The outdoor focused brand have made a name for themselves within the community. With iconic pieces such as the Nuptse Puffer Jacket, The North Face has come to symbolise fashion, affluence and everything in the realm of hype fashion.
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Adidas X Pharrell Williams
Conceived as a companion to Pharrell’s progressive product company, the Humanrace capsule collection features pieces crafted with an emphasis on comfort and quality. Brimming with imagination and an inclusive vision of humanity, the ongoing collaboration between adidas and Pharrell Williams elevates everyday streetwear to exciting new heights.
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Founded in Oregon, USA in 1972 by Bill Bowerman and Phil Knight, the legendary Nike sportswear label needs little introduction. Designed for sport and crafted for life, their cutting edge sneakers, finished with the iconic ‘Swoosh’ are embedded in the brand’s DNA and worn globally by the world’s top athletes and tastemakers alike.
Nike solidified their name as a hype brand through partnerships with iconic athletes and other brands such as Michael Jordan, Off-White and more. Collaborations such as the Nike Air Jordans, and the Dunk Low Off-White are highly sought after and worshiped within the community.
In an ode to carry on the family tradition of making athletic footwear, Reebok was founded by the Foster brothers in England, 1958. The footwear mogul has since solidified itself both on the field and in our everyday lives, offering classic styles for all generations across every season.
Clarks have been shoemakers since 1823 creating over 22,000 styles of shoes that have sparked a revolution, defined a generation, and captured the imagination. Work, rest and play with happy and healthy feet all day long.
As one of the most celebrated names in British footwear, the brand has enjoyed a cult status for decades. First introduced to the world on a global scale in the mid 90’s by the hip-hop community of the time. Worn and loved by famous artists such as Notorious BIG and Slick Rick, who were seen regularly sporting the kicks.
New Era is an American headwear company. Founded in 1920 by German immigrant Ehrhardt Koch with a dream to redesign the process and quality of “fashion” headwear. After inventing the baseball cap with their first style produced in 1934 for the Cleveland Indians’ uniform, New Era started a new fashion era and created a massive shift in the sporting and fashion industry.
The brand was chosen as the official on-field cap of the National football league. They are also the headwear and apparel licensee for the Canadian Football League. New Era is established in the hype beast community, driven by sports lovers and fans. Much like most sports-focused fashion labels, their products made a name for themselves on the streets.
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Shop clockwise: New York Yankees Golfere Snapback | New York Yankees Beanie | New York Yankees Casual Classic Strapback | San Fransisco Giants Heritage Graphic Sweater | Chicago White Sox Shorts | New York Yankees Champion Jacket