Introducing Max Mara

Max Mara is an Italian fashion powerhouse. Creating beautiful clothing in almost every category imaginable, from the classic to the experimental.

Max Mara was founded in 1951 by the Italian entrepreneur Achille Maramotti and is a name known across the world, synonymous with luxury, style, craftsmanship and quality. The brand is known and adored for it’s wardrobe classics that transcend seasons and trends.

Max Mara offer six ranges with different tiering under their brand umbrella. Superette International is stocking two labels out of six offered: WEEKEND Collection and LEISURE Collection.

The Inspiration.

When Max Mara first began in the 1950s, it was a new idea never seen before in fashion. Taking inspiration from the working woman. Max Mara was, and continues to be about dressing women in order that they could go and be successful in the world.

Over 70 years later, and many spin off labels later, and the brand continues to be one of Italy’s most powerful fashion houses. The inspiration and designs of the brand remain true, to make you look and feel beautiful. Max Mara’s eternal success comes from their love of making beautiful pieces, that make women look and feel beautiful and strong.

The Designer.

Inspired by a passion for tailoring passed down by his mother and great grandmother, Achille Maramotti founded Max Mara in 1951 in the Italian city of Reggio Emilia. His first collection featured high-end luxurious coats. Inspired by French haute couture, the unique flare of the line came from the use of cutting-edge industrial tailoring techniques.

These new techniques led to exciting possibilities. More styles, cuts and colours than ever before. A few years into the growing success and recognition of his designs, Maramotti began launching the collections under the new brand of Max Mara.

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