Introducing SNDYS

Bold and with a strong feminine influence, SNDYS was conceived with the intention of offering women quality, classic and affordable pieces. SNDYS fashion isn’t just on trend, it is the birthplace of new trends and cutting edge style.

The Story.

Founded in 2012 SNDYS, also known as Sundays the Label, is the love child of two close friends, with strong business and fashion backgrounds. SNDYS is an Australian based, Internationally sold brand with a focus on creating gorgeous pieces for all women.

For SNDYS Directors Melanie Purcell & Lauren Gocher, Sunday was the one day of the week that they had always dedicated to their families, adventure and ‘newness’, so it was only fitting that one of their greatest adventures of all would encompass all things ‘Sunday’.

The Design.

SNDYS aims to make affordable products while maintaining a high quality. SNDYS follows fashion that is more than just on-trend, or fast fashion. They create pieces that are like no other. They follow their own directional and creative side, creating new trends and silhouettes.

“We want women to feel like they don’t need permission to showcase their own style. For us, it’s always going to be about promoting creativity without contingencies.”

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