Jewellery Trends and a day in the life with our Buyer, Kim.

Meet our amazing buyer, Kim who looks after all non-apparel categories at Superette including our Home, Beauty, Jewellery, Accessories and Kids categories. We chat with Kim about what a typical day in the life of a Buyer looks like, where she seeks creative inspiration and her favourite Jewellery trends at the moment.

Can you tell us a little bit about yourself, what you do and how you became a buyer at Superette?
My Grandfather was a fashion manufacturer and I have many early memories of spending time at his factory on Mackelvie Street in Grey Lynn. My Mother and Father were also in the textiles and rag trade industry, so I was fully immersed from a young age which inevitably led me to study Fashion at AUT.

I started with Superette back in 2015 as a stock coordinator in-store and worked my way up. I’ve worked in multiple different roles while at Superette: stock coordinator, web dispatch, returns, product coordinator, buying assistant and now buyer. It really has been the best six years and counting! I absolutely love my job and this company.

As a buyer I’m responsible for the buying and success of all non-apparel categories within Superette, Home, Beauty, Jewellery, Accessories and Kids. In terms of how the life of a buyer works, every day is different! It’s a mix of reporting, researching, selecting and ordering. I’m often researching trends, the latest looks, making sure I’m meeting deadlines for orders, reporting on those brands and meeting with Rickie to discuss potential new brands.

Travelling for your job must be a big perk, albeit a little difficult at the moment. Can you tell us about the places you’ve been for work and your favorite fashion locations that always inspire you. How has Covid affected this part of your job?

Covid has certainly affected this part of my job, buying trips are a huge source of inspiration in so many ways for us. Showings are now of course online, but there’s nothing quite like seeing and selecting the ranges in person, we’re hoping to get back to this soon.

Sydney and Melbourne are generally my go-to travel locations to visit our amazing brands and suppliers and attend trade shows to find exciting new brands for Superette. I’m currently turning to other mediums to find inspiration and stay attuned to what’s trending. Magazines, Instagram, Tumblr, Pinterest and online fashion publications are always great tools for research.

Do you have any favourite jewellery trends from 2021? What are you excited to wear this summer?

These are a few of my favourite trends for 2021:

Layering and stacking – Anything and everything, from your rings to necklaces.
Charms – In any form, seashells or friendship charms.
Beading – Don’t be afraid to add some colour!
Anklets – For that beach-y relaxed look.
And of course, pearls to add into the mix with all the above.

What other brands are you loving at the moment, and why?

I’m loving our brand new range Superette Leisure Club, especially for WFH life.
Zoe & Morgan is a favourite – Our collab Spark Necklace and Gypsy Hearts are always on rotation.
Bala is another new brand which I love – I’m a huge Pilates fan so I’m excited to bring Bala to Superette and at-home workouts.
In terms of homeware, I adore the brand This Is Incense. Whether it’s burning my favourite candle or beautifully scented incense or oil – it’s all about creating a mood this summer for me.

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