Introducing the Superette Jagger Series. Made to take on the day.
Lockdown always has a way of making us adjust and think outside the box. Our approach to our Superette Jagger collection therefore was a little different this time round. We partnered with the dream duo Rosalie and Myles to bring Jagger to life and shoot our campaign imagery in their very own at-home studio throughout lockdown. Within this interview, they share with us how they seek creative inspiration, what a day in the life looks like for them and a little about our collaboration together on this campaign.
Tell us a little about the two of you? What keeps you busy? What do you do?
Rosalie: Myles and I have been together for 8 years and married for 6 months. He’s the love of my life and business partner – so far so good!
This year has been an interesting one for sure – as much as we’ve experienced set backs from Covid, we used the time to figure out our next step together in business. Myles left his full-time job a few months ago to freelance, and now we work together full-time creating content, video and photography and it’s amazing.
We both thrive off staying busy, it makes us really happy! My job consists of creating and shooting content, managing brand partnerships & emails, mood boarding for clients, styling, editing and planning imagery for Instagram and invoicing/managing accounts. It’s a little random, but that’s the nature of my job. It’s different everyday to be honest – but I’ve created much more structure now compared to when I first started. Myles is so similar to me – loves to work but also values work/life balance over everything else, so it’s something we’re always mindful of. Myles is a freelance photographer and videographer, as well as freelance graphic designer. He also throws party’s under the brand name ‘After Dinner Club’ and DJ’s a lot.
How did the Jagger campaign collaboration with Superette come about?
Most of my work comes through Instagram. It’s my real life but also my portfolio for new clients to see who I am and what I do. That’s how this project came about, the lovely Superette team reached out and wanted to work with us. They knew we could shoot their vision in lockdown (in our home studio) so it was the perfect collaboration.
Walk us through your average daily routine from start to finish….
Myles is the ‘get up at 7am and go for a run’ type and I’m the ‘sleep in until 8am and have hot coffee and a low start’ type.
Routine is really important to us and has a huge impact on our productivity – but we still need to be open-minded and responsive to new work each day (especially when clients have a tight turnaround). It’s pretty wild! I never thought I’d like this lifestyle as much as I do. We create routine where we can – we have coffee together every morning at 8.30am, work for a few hours separately (which is when I respond to emails usually), we lunch together outside – we’re both into cooking and healthy eating so we always cook up something delicious! Depending on the type of work, either we’ll both shoot content together in the afternoon or I’ll manage it myself. Honestly, it’s always different! I try and keep my content on Instagram as organic as possible too, so you have to be pretty flexible to shoot on the go. We wrap up around 6pm each day and pour a glass of wine, run a bath, watch our show and unwind. I also try squeeze a walk into my day because it’s the best way for me to disconnect from work.
Do you have any morning routine non-negotiables?
Who or what do you look to for styling inspiration?
People and places.
People are a huge style inspiration! I follow a few Instagram content creators who inspire me on the daily – @endlesslyloveclub, @discodaydream, @jadetunchy, @_mmaxinewylde, @josefinehj, @hannaschonberg just to name a few. Piha has, and always will be, a place of inspiration for me. It’s where I started sharing my life on Instagram and every time I’m feeling a little lost we spend a few days there and it works wonders. I think it just helps me see the bigger picture, we love loving in the city but it can feel claustrophobic at times. It helps clear my head and can be a bit of a reset creatively for me.
What about creative inspiration in general?
I’ll let Myles answer this one.. he’s super creative and is one of my biggest inspirations.
Myles: I think inspiration comes from everywhere, it’s more about noticing the right elements and looking at things with a certain perspective. The main thing I love to do is always write notes, save images into albums or mood boards, or add to my (insanely organised) music library — that way I slowly refine what I love and can draw on inspirations as I need them.
Describe your style in three words…
Right now, I feel like my style is retro-chic. Think wide leg jeans with a black oversized blazer and chunky boots…that’s my go-to!
What’s on high rotation in your wardrobe right now?
I’m addicted to my ‘Dixie’ Vehla Sunnies, my new Dylan Kain bag (called ’The Juicy Phone Wallet’ in black & gold), my CAMILLA AND MARC tracksuit, my Levi’s ‘High-loose’ denim jeans and my Alias Mae YOKO platforms (they’re so retro).
What are your favourite pieces from the Jagger collection?
The Claremont bodice and skirt – so so flattering!
The Rony pant in blue – paired with a loose, oversized shirt. Love.
The Falcon shirt and short -paired with knee high boots… perfection.
What’s next for you?
It sounds optimistic right now, but travel is on our mind. We had planned to move to Bali last year and work together from there, so it’s still very much part of our plan. Growing our content creation business is important to us, but we also don’t know what the next 6 months holds so we’re remaining pretty flexible until we find out! Growing our business, buying a house and living overseas are all currently in the making… we’ll just have to see what happens…