Superette Beyond: Behind The Collection

Introducing our latest collection, Superette Beyond. With the modern woman in mind, Superette Beyond was intentionally designed and developed to suit her multi-faceted, on-the-go lifestyle. Taking her from place to place while making her feel put-together, effortlessly.

Over the years we’ve learnt more about what our customer is really looking for.

Who she is, what she values, how she lives her life. Taking into consideration our best selling styles, colourways and fits, we’ve grown and developed our own Superette brand to respond to her needs and wants while still maintaining our key Superette style and aesthetic.

Superette Beyond is all about having it all. Both style and comfort. Versatility and sophistication. It’s made up of essential, effortless pieces that she’ll find herself wearing time and time again.

It has an urban romantic feel. It’s feminine, while still having an element of streetwear and masculinity. You’ll notice dresses and skirts with lots of movement and an intentional neutral, earthly palette to seamlessly work with everything in her wardrobe. Easy, natural fibres for a relaxed, wearable feel. Muslin fabrication, cotton shirting and soft tailoring for ultimate comfort.

Superette Beyond was curated for the cooler months in winter with a mix of knits and outerwear to keep cozy as well as pieces that can be worn trans-seasonally or as layering pieces. The Beyond collection has the essentials covered.

Superette Beyond is the new uniform. A collection that’s easy to wear, anywhere.

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