Meet the Maker: Aaron Styles of Just Another Fisherman

Bridging the gap between comfortable outdoors attire and classic streetwear, Just Another Fisherman offers effortless essentials for every guy. Founder Aaron Styles shared the Just Another Fisherman story, creative process and his wardrobe essentials with Superette.


Aaron Styles, Founder of Just Another Fisherman 

When and how did Just Another Fisherman come about?

J.A.F came about around 2012 and was born from my passion for classic heritage menswear and the love for the outdoors and Fisherman’s lifestyle.
How would you describe Just Another Fisherman?
I would describe J.A.F to be a quality lifestyle menswear brand which has built its foundations around a lifestyle of fishing & the outdoors. 

Any advice you would give to someone thinking of starting a brand?

Take inspiration from your life, learn how to adapt or incorporate your lifestyle into your work and learn as you grow. Don’t be scared to make mistakes. 


From Left to Right: Fish Rib Crew, Bobs Bait and Tackle Tee, Skipper Beanie


What’s your design process and is there anything you do to help to get the ideas rolling?

Go fishing and enjoy the outdoors, if I get stuck or uninspired. I usually go away for a few days and get back to why I started the brand, for the lifestyle.

Do you have a favourite style that you’ve created over the years?

Crewman Shorts, not only are they great fishing short but a versatile lifestyle short. Built from 4way stretch rip-stop they are designed to last and withstand all that saltwater throws at them. They also feature our favourite inclosed magnetic closures.




What are you listening to right now? 


What are you watching at the moment? 

The Last Dance on Netflix



The Last Dance

How would you describe your everyday style? 

Timeless menswear, well dressed boatbuilder.

What should every guy have in his wardrobe? 

A great selection of heritage workwear vests.



From Left to Right: Salted in NZ Tee, Shelter Merino Hoodie, Snapper Logo Tee


Where to from here, what’s next for Just Another Fisherman?

Get through this life-changing experience which we are all experiencing. The goal is to look after our team and get it through it together. + open our new bricks and mortar store in the new Commercial Bay development.




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