Everything you need to know about Saturdays NYC

How three guys went from one store in SoHo to a global lifestyle brand—and became GQ Best New Menswear Designers in America along the way...

Names: (left to right) Morgan Collett, Colin Tunstall, and Josh Rosen

Established: 2009

In one sentence, describe your brand.
Saturdays NYC is an international lifestyle brand based in N.Y.C. with products sourced from around the world and designed to work anywhere.

If you could go back and give yourself advice when you started your company, what would it be?
Colin: I wouldn’t. It would change the outcome, which I wouldn’t want to happen. I’ll take advice for the future, now, though!
Morgan: Think about how your decisions you make today will affect you and the company in three years.

From Left to Right: James Stripe L/S Tee and Mars Outline S/S Tee 

What—other than location, of course—makes your brand American?
Morgan: The mix of incredible humans from all over the world that work at Saturdays.
Josh: Our attitude.

What’s the one inspiration source you consistently return to in your creative process?
Colin: Where I spend my time. N.Y.C., Japan, France, and Australia are places I spend most of my time now.
Morgan: Our original concept of varying moments in N.Y.C. history.
Josh: N.Y.C., always.

What is the most important thing you’ve learned in your career?
Colin: There is no finish line. Hard work and patience will lead to great things if you trust yourself.
Morgan: You have to be true to what you believe in and never compromise for anyone else.

Saturdays NYC store in the West Village, New York City 

What is the biggest change you’ve seen with your customers since you started your business?
Morgan: Our customers have been very loyal over the years.
Colin: But we’ve seen more diversity. As we grow we’re able to connect with more people in our brand.
Josh: We’re always excited to create new collections for them each season.

What’s the best thing about being a menswear designer right now? What’s the most challenging thing?
Josh: It’s an exciting industry that is changing and always picking up momentum.
Colin: You can do whatever you want, pretty much, and find an audience or even create your own. But you can work every hour of the day and still feel behind.
Morgan: Continuing to define your voice and build longevity.

From Left to Right: Novelty Socks - Ash, Athletic Socks - White/Bronze, Novelty Socks - Bronze

Shop our Saturdays NYC edit in-store and online now. 

By The Editors of GQ


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