Behind the Brand — Magali Pascal

Known for her delicate use of prints, bohemian silhouettes and French flair, Magali Pascal has made quite the impact since her first collection launch in 2004. Now with an international presence throughout Australasia and Europe, she continues to create the most beautiful pieces from her home base in Bali. We caught up with with the talented designer, for an exclusive look behind the brand. 

How would you describe the Magali Pascal girl? 

She’s feminine & independent.  She loves a minimal aesthetic with a feminine, vintage flair and has an exceptional attention to detail.  

Is the brand a reflection your personal style and if so how would you describe her style? 

Yes it is. All pieces in the collection are something I personally would wear. Often I wear a shirt with statement sleeves and pair it with a classic skinny pant & a red lip. I try to keep it simple and focus on one key element in a look, less is always more. 

Navy, red and black often come to mind when describing the Parisian style, where did the bohemian influence originate from?

Besides the classic Parisian girl that is often seen as chic and sophisticated, there is also the nonchalant “Parisienne”.  A true Parisian woman wears her clothes in an understated way, paired with her attitude creating that “je ne sais quoi”.

In Paris, bohemian style is most known as “bourgeois Boheme” and results from the strong mix of the city culture and the understated relaxed feminine style. 

Can you talk us through the design process for each season? 

Each season my design assistant and I start by creating a storyboard, outlining the direction of the range including colour palette, prints and specific themes we want to explore.  The themes can vary from laser cut embroidery to plain silk styles to lace party dresses.  

All of our prints, embroideries and some of our laces are designed in-house so once we have a direction for the collection, we focus on creating these. It can take several samples before we end up with a final sample that we approve and use for the collection. 

It usually takes us 2-3 months from the first drawings until the entire collection is completed.  

With a global presence across Europe and the US, it must be hard to keep up with demand; do you have a large team behind you? 

Our team at Magali Pascal has been consistently growing over the past 2 years, as we have been growing quickly and expanding internationally.  We have an amazing, hard-working team in place at the moment who are split between our offices in Bali & Sydney.

Your favourite piece this season and why? 

I love all the pieces featuring our tropica print.  It was inspired by botanical deco and was hand drawn especially for Magali Pascal by an English artist, using ink on paper. The pieces are perfect examples of the French fashion term flou – feminine styling of light fabrics – think floaty, flirty and flowing. These pieces easy to dress up and down for this summer holiday season. 

Your top styling tip?

Add a bold red lip!

Do you have any additional styling tips for the party season?

It is perfect with a monochrome silk satin dress for the festive season and can make the most simple look stand out. 

What can we expect to see from Magali Pascal in 2018?

In 2018 we will be focussing on elevating our collection and designing more high end, special Magali Pascal pieces.  We are continuing to expand our international wholesale, we will be showing to buyers in both Paris & New York during fashion week. 

In June 2018 we will be launching a sister line to Magali Pascal that will be available exclusively in our stores & online which is very exciting. Stay Tuned! 

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