Superette x NZFW 17

It’s been a crazy few weeks for Superette HQ but our NZFW debut was definitely worth the wait! With over 300 guests, 36 models and 28 featured brands, Hotel Miami was an epic success and we’ve got the inside scoop on what went down on the night. 

Inspired by Miami beach and the neon lights of Miami night life, fresh, fun and bold vibes were the inspiration for our NZFW show. Ticking of multiple model castings, fittings, and styling sessions in the lead-up, pieces from Alice McCall, Zanerobe, Senso and Ksubi added to our carefully curated lineup. 

With 100 goodie bags to prep before show time, Jess and Kim sped through the task and we were totally envious of all the incredible goodies! Grown Alchemist, Beauty Dust, Salt By Hendrix, Tonik and Case Mate filled our iconic bags, as well as a $50 voucher!

It was a 4:30pm call time for all models. We went with a ‘natural glow’ and ‘tussled beach waves’ to channel those Miami vibes, and for the guys, a tan and a little gel completed their makeup look. With the racks set up ready to go and a dresser for every model, we couldn’t have done it without the help of the incredible New Zealand Fashion Week team. Looking a little hectic back stage with multiple outfit changes, makeup artists, and our mini models, we managed to pull it off.

Oversized tees, metallics, distressed denim and a good dose of colour, our Miami babes and surfer dudes rocked the runway. Core pieces, new arrivals and ‘coming soon’ featured throughout the 12-minute show, with an epic sound track to back them up. For the full Hotel Miami Collection, head over to the website to shop the looks.

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