BTS — Superette SS17 Collection

With our Superette SS17 Collection launching in July, we spent the day in the studio getting the full inside scoop on what went down. Check out the post for a sneaky preview of exciting things to come. 

Not only did we manage to snap a few pics and chat with our models throughout the day, we also uncovered the upcoming trends for the summer season and returned with a massive wish list that you won’t want to miss!


They morning kicked off with a call time of 9 am where racks, steamers and clothing samples filled the studio. Jarah from M11 Studio and Blair from MAC were our epic hair and makeup team, creating ‘that summer glow’ with soft locks and a super fresh face.


Two Foxes Styling provided the furniture, two beautiful pieces the perfectly captured an effortless vintage vibe.


With a total of 30 looks to get through on the day, it was super full-on with lighting tests, multiple changes and styling adjustments, to get the perfect shot. Made easy by the talented Rene and DJ, our models flawlessly captured our relaxed summer vibe of the Superette SS17 collection.


A well-deserved lunch break was welcomed with a delicious display (platter goals!), while DJ nabbed the sunny spot in between shots.


Soft neutral tones and boyfriend tees made a big comeback for the girls and classic tees in our favourite black and khaki tones for the guys. With a subtle rock element throughout and simple silhouettes, we also managed to get a sneak peak of some exclusive pieces. Make sure you keep an eye out for the Star Studded Biker Jacket, the Leopard Silk Shirt, Star Bright Skirt, and you definitely won’t want to miss out on the return of the iconic Rah Rah.


Wrapping up with a 4 pm finish, it was a day well-accomplished and we can’t wait to do it all again!

The first drop launches on the 20th of July and we’ll be releasing limited runs throughout the following months. Make sure you don’t miss out and keep up to date on all our Superette exclusives in stores and online.

Makeup by Blair from Mac

Hair by Jarah from M11 Studio 

Furniture staging by Two Foxes Styling

Photography by Steve Tilley

Models — Rene from Clyne Models and DJ from Red11

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