Behind The Scenes — Superette AW17 Collection

Helping you prep for the upcoming winter season, our Superette AW17 collection has just landed online and in store. Classic styles and oversized cuts with a hint of rock and roll — We take you behind the scenes for an exclusive preview of what went down on the day.


Biker vibes and a grunge aesthetic were the acting inspo this season, featuring our Faux Fur and Suede Biker Jacket as the ultimate must-haves. Taylah rocked a tussled do and smoky eye for an edgy look, while we kept things a little more simple for the guys.



Back by popular demand, our classic super tee made a re-appearance and we can’t stop obsessing over its fresh new update! With luxe velvet flocking and super strong lettering, it comes in not one but two trending colourways! Embroidery also makes a comeback, alongside overdyed washes and our adorable red star print.

Packed with pieces for every occasion, we’ve got you covered with all the essentials. Designed with versatility in mind, sweats, knits and tees slot perfectly into your everyday wardrobe. Keeping it fresh with a few other favourites, Frame, Ksubi and Rag & Bone also made it into the mix.



We love a good platter and we couldn’t take our eyes off this epic display. Food envy was totally a thing with an epic lunch feast served up to get us through the day!


Oversized was the word of the day, featuring casual cuts, boyfriend fits and a focus on comfort. Wrapping up with some outside shots, the Aloha sweat was one of our favs, so much so that we made it for both guys and girls!

Stay tuned for what’s to come, as you won’t want to miss out on our next drop landing soon!



Photography by Steve Tilley

Makeup by MAC Cosmetics

Hair by Chloe Zara

Models – Taylah and Zac @Red11

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