Inside Bassike HQ.

Come inside and check out what our friends over at bassike have been up to…  Having just celebrated their iconic ten year anniversary of the much loved bassike brand, their head offices are something truly outstanding!

Over ten years, bassike has grown in to now a staff of 80, eight stores (not to mention a US flagship in Venice Beach, California that is so dreamy!) and a thriving business as one of Australia’s (and Superettes) most beloved labels. The bassike head office in Sydney’s Northern Beaches were designed in collaboration with Kelvin Ho of Akin Creative. The purpose built space was envisaged by bassike co-founders Deborah Sams & Mary Lou Ryan as somewhat of a bassike compound; a zen space bathed in light that would be conducive to creativity and a sense of calm. Check out the beautiful space below, photographed by terence chin.


For a little background about bassike, the brand was established in 2006 by Deborah Sams and Mary Lou Ryan. Some would think how could something so simple as a cotton t shirt become such an essential piece in our wardrobes? In 2006, they launched their original collection of organic cotton jersey (which we can never have enough of). These were the ultimate ‘bassikes’ that are still around today, we’re talking the heritage crew, the boxy t-shirt dress, the french seam long sleeve with tail. Then there’s the colour ways — pick your favourite whether it’s grey marle, white, black, white & black, stripe, thin stripe, thick stripe or with a longerline, side split, scoop neck, or stretched cuff, anyway, you get the idea… these guys are the holy grail of cotton bassikes. Even explained in the name itself — the words bassike and basic just don’t compare.

Moving along, their next project started in 2007 where they introduced their denim range — long live the Lo Slungs! And in 2008, their sesaonal mainline collections were created and have become a mainstay to the brand — think silk slips, tailored shirts and drapey skirts. Overall, the bassike philospohy centers around high-end design & construction with a commitment to sustainable manufacturing. So in other words, you get the quality that you pay for!

Shop the best of bassike at Superette below, the super fam are huge lovers of the brand and can never have enough of it!


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