Bridget Lee: A #superette Winner

We caught up with Bridget Lee who was a lucky winner of the #superette competition.

@bridget_lee was a winner of our #superette competition. She posted a gram of her amazing purchases from Superette Store, hashtagged #superette and won the cost of her purchase back!


We caught up with Bridget to find out a little more about her life, what she loves and why she makes a great Superette customer.


Tell us about yourself, who is Bridget Lee and what does she do? 

My husband and I live in Tauranga with our two sons Harper 5y and Henry 3y. I’m one half of a kids wear brand named Pop Factory ( My brother and I started the brand almost three years ago, it keeps us very busy and we’re loving it. Before kids I lived and worked in Sydney for seven years for a bunch of magazines, mainly Madison where I was a designer and photograph editor.


What do you love doing? What are your passions? 

I’m super passionate about cafes, coffee and food. So my day begins at my favourite eatery! I also love walking, talking and climbing up Mount Maunganui. Lately I’ve started a bit of running too, I tend to have a bit of a love/hate relationship with that though! We have a family caravan at Whangamata, where we spend most weekends over summer. We just love it over there, good cafes, shopping as well as the beach. A really laid back lifestyle.


Where does your inspiration come from? 

I don’t really have the time to flick through magazines or scroll the internet like I used to, but I always have time to look through my Instagram feed! Loads of inspiring stuff there. I am also a big Pinterest fan, I have a million ‘secret’ boards to collect all my favourite images together, they’re mainly to do with home interiors. Sometimes it’s just out walking too, I don’t want to be too inspired by others all the time.



Who are your style icons? 

Every off duty model! So effortless and so cool.

Who do you follow on the gram?

As well as all my favourite brands and shops, I enjoy following other mums, that love to share a perfect mix of fashion, interior, eats, and family life. Here are a few of my faves…

@meganbedford – Always keeps me up to date with the latest fashion and beauty trends and I love following her journey with her son Riley.

@penny_styles – Penny is a fashionable Mama with a beautiful home, office and the raddest little boy Scout.

@kelly_barriball – A highly motivated, busy Bondi Mama with an awesome wardrobe and a beautiful baby girl Sunny.

@notsomumsy – Another Sydney Mama with great taste and a great blog – have a read!

@the_rad_pad – An upcoming new account for a local mum, documenting their families new home in the making.


We absolutely loved your choices from the #superette competition, what will be next on the list? 

Oh sheesh… A lot! Here’s one more outfit I wouldn’t mind adding to the cart…


What Bridget purchased with her winnings:


From top to bottom: Superette Super S/S Linen Tee | Calvin Klein Modern Cotton Bikini Brief | Dylan Kain Brooklyn Belt | One Teaspoon Black Oak Bandits 


From left to right: Aura Kami Bath Towel | Grown Alchemist Hydra-Repair Day Cream | Ashley & Co Minibars


Upload a gram of your Superette purchases, hash tag #superette and you could be in to win the cost of your purchases back! Too easy!



Leave a Reply

Your email address will not be published. Required fields are marked *

Just wanting to check if you are a real person to help avoid spammers...
Please click the Pineapple below, before clicking the "COMMENT" button