Shooting for a Superette Winter

We had a great time shooting our most recent Superette campaign for the winter season. Check it out.

We’re super excited to announce the arrival of the Superette Winter Collection. We’ve got all your winter essentials sorted from beautiful bell sleeves to chunky knits and must-have accessories. For the guys, it’s all about keeping warm in long sleeve tees and simple shirts. The collection was inspired by a neutral colour palette including grey marle, blush, and black & white (of course) as well as a hint of varsity lettering and luxe textures. Take a look behind the scenes at our latest shoot to get a sneak peek of what’s to come…

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Here’s a sneak peak at some of the goodies you can expect to see online and in stores in the coming months. (Sorry, the beautiful platter is not included). We’re excited – and you should be too!


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