5 minutes with… Alice McCall

Superette blog alice mccall love bomb rei trench

We took 5 minutes to chat with the gorgeous Alice from Alice McCall!

Alice McCall is one of our most iconic and sought-after brands, season after season. Adored by the likes of Kate Moss, Chloe Sevigny and Natale Imbruglia, the Alice McCall aesthetic is charmingly girly, with a dash of rock and roll. This season we’re crushing on the amazing Love Bomb print, found on the adorable Neneh Cherry Playsuit and the chic M.I.A dress. We’re also loving the longer lengths of the drapey Rei Trench and Seim Pi Dress. Mix and match prints with monochromes for the ultimate winter layering look.

Superette blog alice mccall rei trench serve and volley skirt


Shop the latest collection and check out our Q&A below:

How would you describe the aesthetic and inspiration of your brand?

We are a fun mix of youthful, exuberant fashion and boho cool sensibility that is continuously evolving.

What are your hobbies?

I love yoga, having a dance, dining out with friends and family, and designing because its more than a job to me.

Describe a typical day for you…

A constant balance of juggling family and work while squeezing in some well-needed me time in my bath overlooking Bronte beach.

Superette blog alice mccall love bomb
Alice at home and work

What’s your favourite food?


What’s your favourite piece from the latest collection?

I love the Neneh Cherry Playsuit – its so easy to wear and the print is so fun.

What’s something people don’t know about you?

I’m extremely intuitive and have been told I’m psychic.

What’s the last thing you googled?

First Dibs Antiques – amazing antique furniture.

Superette blog Alice McCall inspiration
Alice’s inspiration

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