Alice McCall showed her spectacular upcoming SS 14/15 collection at MBFWA yesterday morning to a space jam packed full of big industry names.
It was not just another show amongst the busy week, but instead the 10 year birthday of the label, a huge feat in the fashion industry! What better way to celebrate a birthday than stepping into a whimsical wonderland full of pretty pastels and confetti showers.
The collection itself, In My Dream We Were Flying, has been designed for the true Alice girl. Signature sorbet hues were teamed with feminine silhouettes to achieve that typically romantic quirk we are so used to. Wide leg trousers and deep cut necklines paid tribute to an easy going 70’s vibe but were juxtaposed against a new spin from the designer, incorporating darker more graphic prints for the first time.
Check out the runway and backstage pics and see which look was your favourite! We wish we could get our hands on these pieces now, but lucky for us there are some other beautiful Alice pieces dropping this winter!
Happy Birthday Alice xx