The countdown is on. In a few days one of our beloved retailers, Nudie Jeans will be entirely transparent – their supply chain that is.
“In 2013 Nudie Jeans are preparing to bare all in a push for transparency. On July 1st the company will post a complete guide to its suppliers indexed by both product, category and country as part of an effort to become completely transparent in its production. This follows the company’s move in 2012 where Nudie Jeans launched their first 100% Organic Denim Collection, a goal that was announced in 2006 had finally been achieved.”
We are thrilled for our friends at Nudie Jeans to have achieved their massive goal of becoming transparent in their production. Nudie’s supply chain is prepared to bare all by exposing all steps in the production process and allowing the Nudie customer to trace their garment’s path from raw material through to it’s delivery to the retailer. We commend Nudie for stepping up and placing high stakes on respecting both individuals and environment. A valliant feat for a large company to manage. This change goes part and parcel with Nudie’s swap to 100% organic cotton for all of it’s denim as well.
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All imagery via Nudie Jeans Co.