Rough Studios – An Introduction With Els Veerman

The Rough Studios aesthetic is about mixing styles altogether, daring to be different but also loving details and feeling comfy in the clothes. It’s all about that international girl, from Los Angeles to New York, Amsterdam and of course, Paris.

Initially known for creating colourful pillows and rugs, Rough Studios expanded it’s range in 2015 to include women’s fashion and handbags.

We chatted with Els Veerman, Rough Studio’s Creative Director, about her journey so far, and what’s next for the brand.

Rough Studios – An Introduction With Els Veerman

Superette x C&M

Effortless style is what we’re all about this summer and no one does it better than our friends at C&M! C&M launched back in 2012 in response to how women dress for the Australian lifestyle – easy, luxe and leisurely. Their simple and well-structured designs allow the wearer to shine through, which is one of the reasons why C&M is always a big sell out at Superette!

In collaboration with the talented design house, we’ve come up with a 3 Superette exclusives that you definitely don’t want to miss out on!
Superette x C&M

Party Season Prep

A jam-packed social calendar and the need for endless show stopping outfits? Yep, party season has well and truely arrived!

We’ve highlighted the most epic pieces to ensure you’re glowing from head to toe at every event this festive season.

So sit back, scroll and enjoy!
Party Season Prep

Ksubi Update ++

Renowned for their signature denim pieces and deliberate unfussy style Ksubi is undeniably one of the most coveted Australian fashion labels in the world. Having built a significant presence and cult following globally, the brand has been seen on every A-list celebrity with that extra bit of attitude. From A$AP Rocky to Kylie Jenner, The Weekend and Gigi Hadid, their denim is sure to be worn with a badass attitude. Ksubi Update ++