Rough Studios – An Introduction With Els Veerman

The Rough Studios aesthetic is about mixing styles altogether, daring to be different but also loving details and feeling comfy in the clothes. It’s all about that international girl, from Los Angeles to New York, Amsterdam and of course, Paris.

Initially known for creating colourful pillows and rugs, Rough Studios expanded it’s range in 2015 to include women’s fashion and handbags.

We chatted with Els Veerman, Rough Studio’s Creative Director, about her journey so far, and what’s next for the brand.

Rough Studios – An Introduction With Els Veerman

Staff Summer Getaways

It’s that time of year again where everyone is getting back into the grind after a relaxing summer break filled with sunshine and great company. Most of the Super Fam were lucky enough to enjoy an epic summer escape away from the hustle and bustle of the city, so we chatted with some of our HQ staff to get the lowdown on where they spent their summer break and what essentials they packed…

Staff Summer Getaways

Superette x C&M

Effortless style is what we’re all about this summer and no one does it better than our friends at C&M! C&M launched back in 2012 in response to how women dress for the Australian lifestyle – easy, luxe and leisurely. Their simple and well-structured designs allow the wearer to shine through, which is one of the reasons why C&M is always a big sell out at Superette!

In collaboration with the talented design house, we’ve come up with a 3 Superette exclusives that you definitely don’t want to miss out on!
Superette x C&M

Party Season Prep

A jam-packed social calendar and the need for endless show stopping outfits? Yep, party season has well and truely arrived!

We’ve highlighted the most epic pieces to ensure you’re glowing from head to toe at every event this festive season.

So sit back, scroll and enjoy!
Party Season Prep

Superette Resort

We recently shot our 4th and final Superette campaign of 2018 – Superette Resort. Our epic models, Cedric and Anna, killed it in our in-house studio, set up with a coloured backdrop for that extra pop of summery goodness. This latest Superette drop consists of tropical prints, vibrant colours and relaxed fabrics – perfect freshness for your summer wardrobe!
Superette Resort