Superette x C&M

Effortless style is what we’re all about this summer and no one does it better than our friends at C&M! C&M launched back in 2012 in response to how women dress for the Australian lifestyle – easy, luxe and leisurely. Their simple and well-structured designs allow the wearer to shine through, which is one of the reasons why C&M is always a big sell out at Superette!

In collaboration with the talented design house, we’ve come up with a 3 Superette exclusives that you definitely don’t want to miss out on!
Superette x C&M

Menswear Summer Styling Series – # 1 Superette Staff Picks

With summer fast approaching and the temperature rising, you’re probably already wondering how to dress next season and keep looking sharp.

Unlike the other seasons where you can play around with layers, summer tends to focus on a less is more approach. You want to dress well, but you also want to stay comfortable. So, what’s a dude to do?

Well, we’ve got your summer styling tips covered! We chatted with some of the Superette fam, Jeremy, Devin and Jason, to find out their top picks for the summer season ahead and their tips for staying sharp as the temperature rises. Menswear Summer Styling Series – # 1 Superette Staff Picks

Superette x NZFW’18 – No Vacancy

After a crazy few weeks at Superette HQ our much anticipated ‘No Vacancy’ fashion show finally arrived – and it was well worth the wait! With over 600 guests, 24 models and 25 featured brands, No Vacancy was an epic success, and we’ve got all the details on what went down on the night if you weren’t able to join us (or if you’ve been MIA from Instagram this past week).
Superette x NZFW’18 – No Vacancy

Superette Dope Dads #1 – Bryce Alton

With Father’s Day just around the corner we took 5 minutes to catch up with some of the Dopest Dads around. First on our list was Bryce Alton – the Distributor / CEO of Nudie Jeans Co Australasia and father of two — Wolfie (5) and River (2). We last spoke with Bryce back in 2016 so we got the inside scoop on what’s changed since then and what he loves the most about being a Dad.

Superette Dope Dads #1 – Bryce Alton