Rough Studios – An Introduction With Els Veerman

The Rough Studios aesthetic is about mixing styles altogether, daring to be different but also loving details and feeling comfy in the clothes. It’s all about that international girl, from Los Angeles to New York, Amsterdam and of course, Paris.

Initially known for creating colourful pillows and rugs, Rough Studios expanded it’s range in 2015 to include women’s fashion and handbags.

We chatted with Els Veerman, Rough Studio’s Creative Director, about her journey so far, and what’s next for the brand.

Rough Studios – An Introduction With Els Veerman

Staff Summer Getaways

It’s that time of year again where everyone is getting back into the grind after a relaxing summer break filled with sunshine and great company. Most of the Super Fam were lucky enough to enjoy an epic summer escape away from the hustle and bustle of the city, so we chatted with some of our HQ staff to get the lowdown on where they spent their summer break and what essentials they packed…

Staff Summer Getaways

Superette x NZFW’18 – No Vacancy

After a crazy few weeks at Superette HQ our much anticipated ‘No Vacancy’ fashion show finally arrived – and it was well worth the wait! With over 600 guests, 24 models and 25 featured brands, No Vacancy was an epic success, and we’ve got all the details on what went down on the night if you weren’t able to join us (or if you’ve been MIA from Instagram this past week).
Superette x NZFW’18 – No Vacancy

Interview / Leah Baines: Make-Up Artist

If you haven’t already heard of Leah Baines then you definitely need to get on the ‘gram for a scrolling sesh (@leahbaines_mua) – and prepare to be amazed! Leah is a make-up extraordinaire based in Sydney, with a passion for enhancing natural beauty. Her unique and natural light-handed style of makeup application has enabled her to build an extensive range of clientele throughout Australia and New Zealand.
Interview / Leah Baines: Make-Up Artist