TONI&GUY — The Chic You

The latest campaign from TONI&GUY has recently been released to the world, and with a brand new face to represent the brand, it’s one of their best yet. If you haven’t checked it out, the three-part promotion features three new styles, The Slick You, The Chic You and The Glam You, embodied by Australian born model Gemma Cowling. 

Aimed at empowering women with three easy looks, they’ve created the products to match. With two out of the three product packs currently available in stores, Superette decided to take TONI&GUY behind the scenes for a mini chic makeover. 

Perfect for both work and play, we went for the ‘Chic You’, an easy half-up top knot with relaxed beach waves. Whipped up in no time at all, the Sea Salt Texturising Spray makes all the difference, defining and separating for a tousled texture and light hold. We spent a little extra time curling the hair for shoot durability, but for everyday use, it’s too easy to throw in the Matt Texture Dry Shampoo, grab a hair tie and perfect the look at home. 

Step 1: Curl hair prior to styling for added volume. Alternatively, give it a quick brush.

Step 2: Spray the TONI&GUY Matt Texture Dry Shampoo through the roots of the hair for a super fresh touch and feel. Part the front section of hair and tie securely with a band.

Step 3: Twist the top section into a bun and pin in place. Imperfection is perfection, the messier the better. Brush through the lower layer gently and apply TONI&GUY Sea Salt Texturising Spray.

Not only is this look super easy and effortlessly chic, with these two products it’s made to last. Taking you from day-to-night with total ease, it’s perfect for the girl on the go. 

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