FRAME, the London-Los Angeles fashion brand well-known for their must-have denim jeans, returned to New York Fashion week unveiling an evolved aesthetic for Fall;17; exploring a new play on proportion which walks the line between bohemian and masculine. In celebration of this event, founders Jen Grede and Erik Torstensson hosted the seasonal FRAME NYFW dinner.
Guests gathered at Caviar Kaspia, the New York pop-up; an iconic Paris institution where FRAME are renowned for their dinner parties. Each guest received a personalised tin of caviar, with mother of pearl engraved spoons; plus monogrammed leather biker vests — we are officially obsessed! With the surprise arrival of a mariachi band, the night looked like more amazing than ever before! The guest list was none other than the celebs who are always rocking the FRAME denim: Emily Ratajkoqski, Doutzen Kroes, Natasha Poly, Lily Donaldson, Georgia Fowler and many more.
For a little more information about FRAME Denim and why we love it so much, they are the brand with all the latest trends from Los Angeles — Europe — us at Superette. Their collections take inspiration from a French way of “dressed up casual” embodied by the style icons of the 1970s. Since the brand started in 2012, FRAME has rapidly evolved from the off-duty models favourite denim brand, to a fashion house that produces four ready-to-wear collections a year.
The FRAME collection we stock at Superette is all about dressing up your casual look, no matter what the occasion is. If you don’t own a pair of FRAME denim already, you don’t know what you’re missing out on! All denim is made from a stretch cotton to give you the ultimate comfort as well as an impeccably flattering fit. The slim fit style will hold its shape no matter how many times you wear them — we can speak from experience!
To check out more from Frame, you can shop the range here.