Day in the Life: behind the scenes at Superette


Ever wondered what we get up to here at Superette? Our days are filled with exciting things like buying trips, photoshoots and new stock arrivals! Read on to find out more…

Here at Superette we’re always on the go; finding great new fashion and homeware pieces for our awesome customers. We love being inspired by our travels and by our great team here. Go behind the scenes and hear about the in’s and out’s of a typical Superette week…


Sydney buying trip

Our head buyers, Rickie and James, jetted off to Sydney on a new-season buying trip. They checked out what’s coming up and curated the best pieces for you. Take a peek at some of their photos below:

Superette blog behind the scenes sydney buying trip langdon zoe karssen Superette blog behind the scenes sydney buying trip nudie jeans co


Behind the scenes at our fashion shoot

Our buying and styling teams had a ball this week at our latest photo shoot. We shot all the new autumn arrivals on our gorgeous models. You’ll be seeing these new season pieces soon, but in the meantime check out our behind the scenes photos:

Superette blog behind the scenes fashion photo shoot


What’s new in stores

We’ve had loads of new arrivals this week: Deadly Ponies, Bassike, I Love Ugly, Stolen Girlfriend’s Club, Vans and more… They’re looking stunning in our stores – pop in and try on a few of your favs…

Superette blog behind the scenes in store

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