Guest Blog: Michelle Halford from The Design Chaser

the design chaser - superette

As self-confessed Pinterest addicts, we’ve found ourselves in a bit of pattern when it comes to our home and design boards – and that is, the consistent ‘re-pinning’ of pins by blogger Michelle Halford, from The Design Chaser.

One look at her ever-growing collection of inspiring interiors and home ideas and we suspect you’ll do the same. Her boards are filled with endless inspirations that focus predominantly on clean, minimalistic spaces and sophisticated design.  You can literally get lost for hours in them. Admittedly we were a tad apprehensive in wanting to share our secret obsession (although with almost 50,000 followers, we suspect she’s not so secret to most!) we recently enlisted Michelle for a guest post on the blog. Lucky for us, she’s a fan of us too…so here she shares with us some of her favourite pin-spirations of the week, along with her must-have items from the Superette Home collection.


“As founder of the blog, I write about great design from New Zealand and around the world. With a focus on interiors, particularly those with Scandinavian style, regular features include Interior Styling, Inspiring Homes, Interviews and The Home Build Series, which takes readers on a behind the scenes journey of our new home. A self-confessed Pinterest addict (even being named as a “pinner to follow” by the Huffington Post) I also love curating moodboards.”

(a) Mooi Daisy Cow Hide – Silver, (b) Aura Crosses Throw – Charcoal, (c) Pony Rider X Cushion Cover – Black, (d) Middle Of Nowhere I Like You Print – Tangerine, (e) Aura Chevron Neon Coral Pillowcases – Set Of Two, (f) Middle Of Nowhere Malmo Coat Rack – Grey, (g) Middle Of Nowhere Malmo Stool – White, (h) Ottoloom Ipanema Towel – Butter Stone.


1. I can’t go past black and white with a touch of green, and I’m also partial to skulls. This pin came from Hannasinspo, an inspiring blog by Stockholm based freelance interior designer and stylist Hanna Ahlin.


2. Sometimes I feel like a bit of a stalker with it comes US-based Jennifer Hagler, founder of the blog A Merry Mishap. I must repin nearly everything she pins, but for good reason. This corner of her bedroom is understated Scandi-styling at its best.


3. I love the simplicity and playful vibe of this kitchen. Styled by Jackie Brown for this month’s Real Living magazine, it has a fun, Scandi feel, featuring cute shelves, a Smeg fridge, Carrara marble hexagon mosaic tiles and a gorgeous Coco Flip Pendant light.

4. I’m in awe of this simple, pared-back workspace. It can’t be easy to achieve and maintain a white, uncluttered office, but interior designer and blogger Elisabeth Heir has nailed it.


5. This incredible image was shot by renowned Swedish photograher Petra Bindel for Elle Magazine. White and bright, with a relaxed vibe, I’d happily hang out on that sofa any day.

6. This white-washed dining area is warmed up with rustic timber and a graphic rug. It has a lovely lived-in feel, made even more inviting by that cute little coffee corner and perfectly styled shelves.

7. This pin is from Stil Inspiration, one of my favourite Scandi blogs by talented stylist Pella Hedeby. Pella has beautifully mastered the art of Scandinavian minimalism. In place of colour, she uses natural materials to add warmth and texture. I find her pared-back, elegant style so inspiring.

8. Another gorgeous image from Hannasinspo, featuring a Thonet chair as a bedside table and great mix of black and white bedding.

One thought on “Guest Blog: Michelle Halford from The Design Chaser

  1. Oh Michelle has the best boards, I’m a huge fan and she will always source the most exquisite interiors to showcase on her blog, totally inspiring! As for Michelle’s picks, they’re all fab but my preference would have to be the Pony Rider X cushion cover and the Moo Daisy Cow Hide – cute! Mel

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